Decolonizing marketing

نویسندگان

چکیده

In January 2021, the ETHOS Research Center at Bayes Business School, along with CRIS Royal Holloway University of London, hosted an event entitled Decolonizing School. Over 500 attendees participated, from all business disciplines, testifying to strong levels interest in this topic. Marketing was particularly active, over 100 participants. article, I (Giana Eckhardt, one organizers event) speak marketing break out room facilitators – Russ Belk, Tonya Bradford, Susan Dobscha, Güliz Ger and Rohit Varman a wide-ranging conversation about what decolonization means field marketing, academics can do if they would like explore these ideas further. First, we offer brief introduction decolonization. Also, list resources for interested reader is presented as well further exploration nascent domain end.

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ژورنال

عنوان ژورنال: Consumption Markets & Culture

سال: 2021

ISSN: ['1025-3866', '1477-223X']

DOI: https://doi.org/10.1080/10253866.2021.1996734